Draft for review. Recordings captured from the live site on 27 and 29 October 2026. Copy and figures are awaiting approval.

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Websites and Mobile Sites · Travel & Lifestyle

Transported first. Then guided.

Atlantis The Royal is a destination in itself. Its website transports guests first, then gets out of their way so they can choose.

Three recorded journeys

Begin

No. 2

most visited page across every market on atlantis.com

3×

lower drop-off at the booking engine for guests who see a property page first

4 of 4

markets with a dining page in the top 10

atlantis.com, July–August 2026. Booking-engine drop-off: 29% to 10% for international guests, 26% to 7% for UAE residents.

At Atlantis The Royal, the promise is ultra-luxury: elegant, refined, immersive, and never at the cost of finding what you need.

  • UAE residents arrive throughDining
  • UK and Australian visitors go toRooms and offers
  • US visitors head forSignature experiences

Four in ten first visits land straight in the booking engine. So the site leads with the place, and keeps the decision one step away.

02 / The journeys

Three journeys, recorded

Discover, don’t search

The homepage tells the story in chapters

Seven parts of the resort, each a full screen with one way in. Dining is introduced through its chefs.

Notice. On desktop, a position marker shows which chapter you are in.

+45%more returning guests click through to Book from the homepage

The homepage chapters · Desktop · 0:30
The homepage chapters · Mobile · 0:26

Facts beside the dream

A room is a place, with the facts in view

Each room page opens on the room itself, with size, beds, occupancy and view beside Book. The gallery, inclusions and upgrade follow below.

Notice. The facts that decide a room sit in the opening view, beside Book.

Top 5for the offer detail page among UK and Australian visitors

From Guest Rooms to the Palmscape King page · Desktop · 0:40
From Guest Rooms to the Palmscape King page · Mobile · 0:42

Every table, its own scene

Restaurants lead with the scene, then the detail

The dining page opens on film and lists each venue with its cuisine. Each venue page opens on the experience, with hours, dress code, age policy, menus and Reserve alongside.

Notice. At Carbone, the family seating window and the dress code are on the page, not behind a link.

Top 10for dining in every market. Atlantis The Royal’s dining page ranks No. 8 across atlantis.com.

From the dining page to Carbone · Desktop · 0:39
From the dining page to Carbone · Mobile · 0:41

03 / See it live

Step inside

Every page shown opens on the live site in a new tab.